Deprecated: Function create_function() is deprecated in /home/customer/www/ on line 460

Deprecated: Function create_function() is deprecated in /home/customer/www/ on line 460


Rio Chama Publications

Deprecated: implode(): Passing glue string after array is deprecated. Swap the parameters in /home/customer/www/ on line 73
2 minutes reading time (356 words)


many hands raise high up M1LCz5S An article in the May/June issue of Psychology Today outlined the high-stakes science of campaign messaging and revealed that success at the ballot box hinges more on how we feel about things, rather than on what we think about them. 

For example, how do you feel about the unemployed, Medicaid recipients, and DREAMers? Whether you care or not, you are likely going to hear a lot about these issues in the coming months, as America heads into a heated presidential election. And if you do care, you should wipe every one of these phrases out of your vocabulary because it is hard enough to run against tough opponents who do not share your values. You also don't want to run against the human brain. It is a formidable adversary, and every one of these words and phrases is working for the neural opposition. 

In 2007, researcher and clinical psychologist Drew Westen, PhD, who had watched one Democratic candidate after another go down in flames, researched and wrote a book entitled The Political Brain. His book dissects how candidates might talk with voters if they understood how our minds work. 

As was readily apparent from their campaigns over decades, Democrats and Republicans have two very different implicit visions of the mind of the voter. Republicans talked about their values, such as faith, family, and limited government. In contrast, Democrats talked about their policy prescriptions, bewitched by the dictum that “a campaign is a debate on issues.” Perhaps blinded by their indifference to emotions, they left to chance the selling of those policies to the public.

Awareness of how we feel about issues can be very helpful as we learn about the candidates. Whether a candidate is Democrat or Republican, the principles a candidate presents are of most relevance. It behooves each voter, including myself and the readers of this blog, to learn as much as possible about the values and visions of each candidate. Over all, it is important to realize if you are making voting decisions based on how family and friends vote, rather than how you are investigating the actual facts of the situation. 

Dear reader, given that the election will not occur until November, there is ample time to evaluate each candidate, which is what I will do, and hope you will do as well. Comments about this blog are most welcome.


Related Posts



No comments made yet. Be the first to submit a comment
Sunday, 05 December 2021

Captcha Image

Search Blog

Blog Tags

awareness leadership change emotions spiritual/spirituality health stress sense of self relationships holistic healing feminism aging exercise reunion coronavirus soul ego shadow self sexuality love peace depression dementia shame kindness anxiety shamanism yoga tai chi swimming walking Thank You community children music giving mental health compassion creativity cancer racism healing diet attunement Gandhi employee learning pandemic employer parent-infant attachment styles brainhealth addiction emotional support animals cardiomyopathy smile zoom lifechanges brain growth 2020 inequality millennials feminine divine feminine goodandevil positivethinking goodneighbors dolphin job spiritualpractice calm campaign power hero parenting age sustainable omega3 acupuncture dreams elderly breath homeless dogs pancreatitis Thanksgiving newnormal unknown intuition altzheimers habits earth caretaking development wholeness nonviolence rebuilding covid19 midwest integrity prison adoption fightorflight election quiet ego growth stages friendships singingrevolution liftingweights hobbies vitaminb astrology ideal self alzheimers climatecrisis friendship Dalai Lama smiling horses collaboration notgivingup lifepath balance the unconscious mediterraneandiet el paso socialresponsibility hope agingparents healthy brain alcohol neighborhood holocaustsurvivors goodthings morality accountability education families god republican harmonica nature elephants support choir gym vinaminc the feminine ageism civilrights gretathunberg Tim Ryan retreat epilepsy celebration gardening challenges holidays Vietnam Starbucks mindfulness books prejudice alcoholism nonprofit goodhumans nonlinear immigration boss nuturance resolution deepermeaning democrat sermononthemount helpingothers patriotic attention matriarchs benefitsofsinging religion innerkid sleep New Book intimacy fundraising holiday nutirents environment connection food fatherandson loneliness mindfulmeditation literature self-soothing RBG animals liverdisease happiness dancing transitions Albert Einstein work environment inmates newyear humanity brainscience wisdom Jesus contributing fun resilience sacred sex unity Christmas soothe rest Amma Jimmy and Rosalynn Carter arguing gratitude freshfood nutrition imagination inclusion pilots companions present protests Congratulations